More traffic flows to Coppersmith at new location
By William F. West
Monday, December 19, 2016
Coppersmith Antiques and Auction, after nearly a decade in a small location along North Hughes Boulevard, seems to be enjoying success in a much larger location at the intersection of South Hughes Boulevard and Charles Street.
“It's been a lot better than an our old location,” said Jennifer Ladich, who operates the business with her husband, Rick. “We have a lot more new faces, more traffic.”
“I'm not sure why,” she said with a laugh, a reference to still being along the busy Hughes corridor.
The couple got started in the on-site estate auctions business about 14 years ago and opened an antique shop in the 400 block of North Hughes, close to Ron-E's Plaza, about eight years ago. Then, last year, they renovated the vacant former IXL cabinet outlet store at the current site on Hughes and Charles Street and relocated there.
Coppersmith Antiques and Auction has a retail side that offers antiques, furniture and lighted fixtures. “Just a little bit of everything,” said Jennifer Ladich, explaining what's available at the store portion of the business.
That part of Coppersmith Antiques and Auction includes merchandise from eight dealers who pay rent for space within the building to market their items.
As for the store's clientele, Ladich said, “They come from all over the place” and include vacationers from the Outer Banks.
Coppersmith Antiques and Auction also uses social media for marketing, using a private page on Facebook with slightly more than 400 members.
Ladich said the new location is busy one Sunday afternoon each month during an auction of items mainly brought in from consigners or from estates.
Years ago, Jennifer Ladich, a native of Camden County, was a cashier at what was the Elizabeth City Winn-Dixie supermarket. That’s where she met her future husband Rick, a native of Ohio, when he was the store manager of the local Winn-Dixie.
“He couldn't date employees,” she recalled with a laugh of why she ended up out of a job at the supermarket.
She would be a stay-at-home mother before working for a time in accounts payable and billing for Ambrose Furniture.
After the Winn-Dixie chain in 2004 announced plans to pull out of the Albemarle region, Rick Ladich joined the Food Lion supermarket chain. He had been commuting to the Dare County Outer Banks to manage Food Lion's Avon location before becoming manager of Food Lion's West Ehringhaus Street location.
Late last week, Rick Ladich was out picking up items and was not available for an interview, but his wife said antiques is her husband's passion and believes in the old saying, “They don't make ‘em like they used to.”
“When we started dating, Rick was already into the whole antiques thing, and he was already kind of buying and selling a little bit then,” Jennifer Ladich said.
She said her three children are now old enough to help at Coppersmith Antiques and Auction and that temporary help is used when auctions are conducted.
Coppersmith Antiques and Auction is at 123 South Hughes Boulevard. The business hours are 10 a.m.-5 p.m. Tuesdays through Saturdays, and the business can be reached by phone at 331-5814.