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Ford collaborates with Alibaba as it expands into China

Ford signs 3-year collaboration deal with Alibaba as it expands into China

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FILE - In this Friday, May 27, 2016, file photo, a man talks on his phone as a woman rides on an electric bike past a company logo at the Alibaba Group headquarters in Hangzhou in eastern China's Zhejiang province. Ford Motor Co. is collaborating with Chinese e-commerce giant Alibaba Group to further expand into the world’s largest auto market. The carmaker signed a three-year agreement that will investigate ways to use technology for marketing, sales, cloud computing, and distribution strategies. It hopes to better incorporate digital technologies and platforms into its vehicles. (AP Photo/Ng Han Guan, File)

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Thursday, December 7, 2017

NEW YORK (AP) — Ford is collaborating with Chinese e-commerce giant Alibaba Group to further expand into the world’s largest auto market.

The carmaker said Thursday that it’s signed a three-year agreement to explore technology for marketing, sales, cloud computing, and distribution strategies. It hopes to better incorporate digital technologies and platforms into its vehicles.

Alibaba in China is what Amazon.com is to Americans.

Ford is a relatively small player in China and has been focusing on expanding into the market to better compete globally. It recently promised to roll out more than 50 new vehicles in China over the next eight years including 15 powered by electricity.

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