Women's Conference to focus on brand management, other topics


Caitlin Davis


By Jon Hawley
Staff Writer

Thursday, October 11, 2018

Diverse professionals will delve into subjects including branding, self-empowerment and finding good employees at the inaugural Women's Conference coming up next week at Arts of the Albemarle.

The conference will be hosted by the Eastern Women's Entrepreneurship Center, which is based on the Elizabeth City State University campus, and will be held at AoA’s The Center on Saturday, Oct. 20 from 8:30 a.m. to 4:30 p.m. Tickets are $25.

The Women's Conference is the latest high-profile service offered through the Entrepreneurship Center, formed a little more than a year ago by the Carolina Small Business Development Fund and ECSU. Its purpose is to “provide an ecosystem of support to female entrepreneurs,” according to its website.

The Entrepreneurship Center has counseled more than 400 clients across its 30-county service area, including providing one-on-one advising sessions and help finding financing, according to center director Caitlin Davis.

Davis also noted that “brand management” is often something entrepreneurs need help with; business owners need a clear sense of “who you are and what you offer,” she said.

She also provided a roster of the conference's speakers and their topics. Some include:

* Elena Creef, a professor of women and gender studies at Wellesley College and the conference's keynote speaker. She will discuss “overcoming obstacles” and finding her identity as a Japanese American.

* Shannon Baylor-Henderson, a business development associate for the Carolina Small Business Development Fund and “award-winning author,” who will discuss “standing out in a crowd” and “the power of personal branding.”

* Adrian Wood, a mother of four from rural, eastern North Carolina and owner of Tales of an Educated Debutante. She'll discuss finding “your authetic self.”

* Rhonda Twiddy, a graduate of the Institute of Organizational Management and a civically active Elizabeth City resident. She'll discuss “finding your place.”

* Emily Nicholson, a Chowan County native and graduate of N.C. State University. She'll discuss “finding and keeping good employees.”

* Bonnie Primm, a life coach who will discuss Feng Shui and designing empowering spaces.

* Jan King-Robinson, a former hospital administrator who now teaches yoga. She'll discuss “slo-yo and meditation for everyday living.”

* Zurilma Anuel, the Carolina Small Business Development Fund’s Latino program director, who will discuss “Latinas in business.”

Preceding the conference on Friday, Oct. 19 will be an auction and cocktail party at Arts of the Albemarle from 5:30 p.m. to 8 pm. Tickets to the auction are $50; tickets covering both events are $70.

Thanks to Southern Bank and other generous sponsors, Davis said, all the events' proceeds will be donated to Albemarle Hopeline. Hopeline is a six-county agency providing counseling and shelter for victims of domestic violence and/or sexual assault.

For more information about the conference, or to purchase tickets, go to ewecbizconference.eventbrite.com.