Lee Owen: Bowling gets exposure in a new market

By Lee Owen

The Daily Advance

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Bowling has always been on the back burner as far as advertising and sports endorsements.

Generally, we do not see professional bowlers on boxes of Wheaties, or drinking Gatorade on TV, but thanks to one of the biggest names in sport history, that is all about to change.

Richard Petty has been out of the driver seat for some time now, but the most famous car in racing, the seven-time NASCAR champ’s No. 43 race car in the Sprint Cup Series, has been going strong with Aric Almirola behind the wheel.

In a new partnership between Richard Petty Racing and Strike Ten Entertainment, gobowling.com will be the primary sponsor on the car for the remainder of the season.

With this comes a relationship between the most recognizable car in racing and the number one participator sport in the world.

Gobowling.com will be featured first on Aug. 4 at Pocono during the inaugural Gobowling.com 400 Sprint Cup event. Gobowling.com will also be offering contests with this new partnership, allowing one lucky fan to take a ride around the track and even wave the green flag.

On a side note, summer leagues are in full swing right now, but there are still spots to jump in and join.

Summer is the best time for a new bowler to get the feel of a league atmosphere before the grueling 32-36 week winter league.

If you are interested in picking up a spot in the summer league, either go by the bowling alley to check on availability or email me at ecitybowler@yahoo.com, as I would love to find a bowler or two to finish up summer league with.

Also, it’s never too early to start thinking about those winter leagues.

Albemarle Lanes offers leagues on Mondays at 6 p.m., Tuesdays at 8 p.m., Wednesdays at 630pm (ladies), Thursdays at 10 a.m. and 6 p.m., and Fridays at 6 p.m. Youth leagues are also held on Saturdays at 10 a.m.

If you have a business or organization that would like to form your own league, Albemarle Lanes is accommodating in that aspect, too.

Most four-person team format leagues take about 2 1/2 hours to bowl per night, and Albemarle Lanes will typically let you form a league with as few as six teams.

That means with as little as 24 bowlers, or 18 if it is a three-person team format, you can have your own league. Albemarle Lanes is very flexible and as long as it is not peak times, such as Friday and Saturday nights, they can find a spot for your league.

In the past, they have housed church leagues and it went over very well.

For more information on any of this, call Albemarle Lanes at 335-4213 or email me at ecitybowler@yahoo.com.

On a side note, I want to give a shout out to Bryan Hendricks for taking home the title in the second week of King of the Hill at Albemarle Lanes.

A slightly smaller crowd than the first week meant that the bowling had to be that much better to take the win and Hendricks, who is a new league bowler, diving in for the first time this summer, was able to put it together for the crown.

Come out tonight for round three of King of the Hill, hope to see you there.